Trip.com, a global leader in the tourism industry with over a half billion users worldwide, began officially promoting Mongolia. This marks an important milestone for Mongolia's tourism sector.
In September 2024, Mongolian Minister of Culture Nomin Chinbat signed a Cooperation Agreement with Jane Sun, President of Trip.com Group. Under the agreement, both parties aim to promote Mongolia’s nomadic culture, traditions, and stunning natural landscapes through the National Brand "Go Mongolia." The Promotion Campaign will target users from South Korea, Hong Kong, and China, focusing on selling tourism products and services.
To enhance Mongolian tourism in the Chinese market, various types of content are now being distributed to users through social media platforms like Weibo and WeChat. These platforms also provide direct access for purchasing flight tickets and tourism products and services.
Mongolia's tourism sector was successful in 2024, with over 810,000 tourists visiting the country, the highest number in history. The Ministry of Culture, Sports, and Tourism is collaborating with professional organizations to further reduce seasonally and develop winter tourism. The ministry has set a goal of attracting 2 million tourists by 2028.
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